Frameshot needed a dashboard UI that could present complex video engagement data in a way that felt digestible and elegant. I focused on building a layout system that prioritized clarity — clean data hierarchies, consistent component spacing, and intuitive navigation patterns. The visual language was deliberately neutral to support the content, with carefully chosen color highlights for status indicators and graphs. To ensure scalability, I also built a design system with reusable components, allowing the client’s internal dev team to expand and iterate confidently post-launch.