Lumen & Thread approached me during a seasonal refresh, seeking to elevate their brand presence across digital and print. My role was to refine their visual language — enhancing typography choices, updating color usage, and creating consistent visual elements across web, packaging, and lookbook materials. The work focused on quiet elegance: neutral palettes, organic textures, and soft type pairings that aligned with their focus on comfort and sustainability. It was a collaborative process, where subtle design shifts helped amplify the brand’s emotional tone and visual integrity. That wraps up the 5 detailed project pages! Let me know if you want case study buttons, next/previous navigation between them, or if we move on to the Contact section or another page!